Converse Domaination

Converse

Smart media buying strategy using 'Google Zeitgeist', ie. google trends/adwords.
Converse buy up low competition, low cost search words that are relevant to their audience.
ie. what teenagers are searching for / the questions they're asking online.
And then they invite an interaction.
Thus tying the brand directly to consumer interests...and only paying for interested visitors.
Case study vid, here.

Old Spice - The man your man could smell like

Old_spice

 

W+K's case study video, here.
Claiming:
5.9m youtube views in 24hrs (more than Obama’s presidential victory speech)
Day 2 - 8 out of 11 of web's most popular videos were Old Spice
Day 3 - 20m views
One week post launch - work seen more than 40m times
During this time, the brand's twitter following increased by 2700%
Facebook fan interaction went up by 800%
Traffic to oldspice.com went up 300%
Old Spice became all time #1 most viewed branded channel on youtube
Campaign impressions: 1.4 billion
Since the campaign launched, Old Spice Bodywash sales are up 27%; in the last three months up 55%; and in the last month up 107%
Now most popular male bodywash product....

SMSlingShot

Explantory video, here. In their own words:
The SMSlingshot is an autonom working device, equipped with an ultra-high frequency radio, hacked arduino board, laser and batteries. Text messages can be typed on a phone-sized wooden keypad which is integrated in the also wooden slingshot. After the message is finished, the user can aim on a media facade and send/shoot the message straight to the targeted point. It will then appear as a colored splash with the message written within. The text message will also be real-time twittered - just in case.
More info from VR/Urban, here.

(download)