Converse Domaination

Converse

Smart media buying strategy using 'Google Zeitgeist', ie. google trends/adwords.
Converse buy up low competition, low cost search words that are relevant to their audience.
ie. what teenagers are searching for / the questions they're asking online.
And then they invite an interaction.
Thus tying the brand directly to consumer interests...and only paying for interested visitors.
Case study vid, here.