Old Spice - The man your man could smell like

Old_spice

 

W+K's case study video, here.
Claiming:
5.9m youtube views in 24hrs (more than Obama’s presidential victory speech)
Day 2 - 8 out of 11 of web's most popular videos were Old Spice
Day 3 - 20m views
One week post launch - work seen more than 40m times
During this time, the brand's twitter following increased by 2700%
Facebook fan interaction went up by 800%
Traffic to oldspice.com went up 300%
Old Spice became all time #1 most viewed branded channel on youtube
Campaign impressions: 1.4 billion
Since the campaign launched, Old Spice Bodywash sales are up 27%; in the last three months up 55%; and in the last month up 107%
Now most popular male bodywash product....